After losing the use of his legs due to a car accident, a man named Robert, a disabled war veteran, thought his life would never be the same again. But, through a combination of physical therapy, yoga and meditation, he discovered a way to overcome his paralysis and lost his fear of failing. Take a closer look at Robert’s incredible journey:
DC staff writer Vinny Hill first picked up yoga in 2011, after becoming disabled due to a combat-related injury. He was skeptical of the practice at first, but after three years of trial and error, he still goes to his regular class two days a week, and recommends it to those in need of rehabilitation.
At age 23, Casey Johnson was put in a coma. He woke up eight years later, paralyzed from the neck down, and unable to walk. “I thought, ‘I’m never going to walk again,’” Johnson says. Over time, he learned to do things differently, and he’s now hiking, biking, and running. He credits his yoga practice for his continued physical progress. “I believe that something as simple as yoga can help any person, regardless of their current state,” Johnson says. “It’s the most complicated thing in the world, and it’s also the most simple.”
As a company, we have become stronger in digital marketing since the pandemic. According to the UN, $26.7 trillion worth of online shopping has now taken place. There is no indication that this economic rebound will return to pre-Covid-19 (coronavirus) levels.
So it’s no surprise that search engine optimization (SEO) for e-commerce is one of the most important initiatives for all marketers. Even if you don’t need it, people prefer the convenience of online shopping!
Are you doing all you can to take advantage of this flood of eager buyers? Discover five tips and tricks for successful SEO in e-commerce:
1. Choose your keywords wisely
Choose keyword phrases that consist of three or more words. These long tail keywords serve different purposes.
Note the difference between e-commerce SEO tips and simple SEO or e-commerce tips. You are interested in SEO advice and you have an e-commerce site. This makes SEO tips for e-commerce more relevant. They increase relevance because they more accurately represent what someone is looking for. And in the world of SEO, relevance is everything!
Long tail keywords make it easier for people to find what they are looking for. If your e-commerce site offers it, you are already attracting visitors. Long tail keywords also tend to have less competition, so you’ll have an easier time ranking for them as your e-commerce site builds momentum to rank for more complex keywords.
Identification and use of the fruit in the hand
Improving your search engine rankings is faster with e-commerce SEO tips like these, when you work with what you have first.
Before you invest too much time in developing an e-commerce SEO strategy, determine if you are already ranked for certain keywords and use that visibility to improve your site’s ranking with internet users and search engines.
If you are currently ranked second or third on the page for a particular keyword, small SEO improvements often make a big difference:
Improve EAT (Expertise, Authority, Trust)
Add more semantically related keywords
Convert short content to long content
Add videos and schema markup
2. Optimize product descriptions
Do not use the descriptions on the manufacturer’s website. This will get you nowhere in the search engines. Most likely the manufacturer or his main dealer is already classified with this description. So it is another duplicate of content that will not be classified.
Developing product descriptions takes time, but it’s a busy day (or days). Make these descriptions engaging and answer the questions your customers have that led them to your product.
But don’t stop at the product description pages.
Optimize your category pages too!
Many marketers immediately spend time on product descriptions and then forget about category pages. However, category pages are crucial ranking pages in e-commerce SEO because they reach people at the beginning of the buyer’s journey, before they know exactly what they are looking for.
Your target buyer is always looking for a solution to a specific problem. The category page should therefore address these issues rather than go into detail.
As a bonus, it’s easier to rank for keywords that represent stage I of the buyer’s journey: Consciousness. That way, you can reach potential customers early on to gain credibility and make a sale.
Paying attention to the SEO of category pages can also reduce the risk of drawing too much traffic to an out-of-stock product. Now, people come to your e-commerce site through the category page. Even if an item is out of stock, they can see that you have many interesting alternatives. So they stay and buy something else. They can also subscribe to your mailing list to be notified when an item is back in stock or a new offer is made.
3. Refine your categories
In regular stores, the categories are wide because many items fit on one shelf. But in the digital world, people expect to find what they’re looking for quickly, or they’ll leave. So it will be difficult to rank for anything, because the category page will try to rank for everything.
Be specific enough so people know they’re in the right place. But don’t be so small that your site looks bloated with one or two products per category. Instead, create an intuitive taxonomy that you can stick to and evolve as your e-commerce site grows.
When creating subcategories, think about the order in which people search for certain things. For example, a broad product category > a specific function > a preferred brand. If you sell power tools, then chainsaws > battery chainsaws > Greenworks.
Make subcategories only two or three levels deep to avoid making the page too full, which neither people nor search engines like.
4. Establishment of an e-commerce monitoring system
Whether you choose a free tool like Google Analytics or a paid e-commerce SEO analysis tool, e-commerce success depends on your ability to track your metrics over time, make changes, and improve rankings to achieve the key performance indicators (KPIs) that are important to your business.
The main measures in the area of electronic commerce are as follows
Average order value
Compare these measures by category and product to see where the revenue streams are. Then analyze what sets these winners apart and apply what you’ve learned to optimize your inventory and your website.
5. Develop an internal bonding strategy
What is the main purpose of the link? It’s not about giving link juice to the site. Rather, its role on your website is to improve the user experience (UX) by making useful resources more accessible and easier to find. As a bonus, if you build links for the right reasons, you can also improve e-commerce SEO, because every time someone clicks on a link, it tells Google that you’re providing a useful user experience.
Strategic links to related products and to products that customers have also purchased will accomplish all this and increase your average order value and sales.
Create original, engaging and informative content to generate links.
Original content is an important part of any link building strategy. The content of the links generates links from other pages. An internal linking strategy will help you make the most of these inbound links. But wait! Not all content for e-commerce can achieve this goal.
Does the content you create provide value to your ideal customer? Is that what they’re really looking for? And does it guide them through the decision-making process without telling them what to buy?
Create content that people want to consume. Talk to your customers, not at them. Focus on informing clients of the possibility and do not be tempted to impose anything on them at this stage of information. People respond to brands that make them feel like active decision makers, not just consumers.
Check for broken links
404 Page Not Found errors are bad for the user interface and even worse for your e-commerce business. They also disappoint customers who leave and don’t come back.
Use free and paid tools to regularly check your website for these errors. If you discover them, take the following steps to correct them and reduce the risk of recurrence:
Remove the link or link to another similar page.
If you need to remove a page, create a 301 redirect in its place to redirect all links to the correct product or category. This will maintain the ranking of the keywords.
Develop a clear naming structure to avoid having to delete, rename or move pages in the future.
Small SEO tips for e-commerce can be very useful
E-commerce continues to grow globally. E-commerce companies that will be very successful will do so through e-commerce SEO. Often, small changes in your SEO strategy make the biggest difference in the success of your website. Start with them to see the true ranking potential of your website!
Disabled veteran, Christopher Martin, lost his left leg to diabetes during his military service. When he came home from the war, he was forced into a wheelchair and faced a life of pain and helplessness, but through yoga he is able to walk again and resume a normal life.. Read more about arthur boorman 2023 and let us know what you think.
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